About Us
Santoro Sales and Consulting, Inc. (SSCI) was established in 2006 and has been
providing strategic business, sales and marketing services to healthcare technology
companies since that time.  Joe Santoro is the President of SSCI.   Joe has been in the
healthcare technology business since 1986 and held several key management and
executive positions at Shared Medical Systems (SMS) and at Siemens Medical
Solutions after its acquisition of SMS in 2000.  

Joe held a number of management positions at SMS corporate headquarters including
Marketing Manager of Physician Services Division and in 1997 was named Regional
Vice President of SMS’ Allegheny Valley Region in Pittsburgh, PA.   In 2000, Joe was
promoted to Area Vice President of Central Operations for SMS and Siemens and he
held that position through 2003.  In that position he was responsible for the IT
business in 15 states in the Midwest.  He had responsibility for all sales,
implementations and ongoing support, with annual revenues over $200 million.  In
2004 he was named Vice President of Sales, a position that he maintained until his
retirement in 2006.  As VP of Sales, Joe was responsible for managing the sales of
Siemens most difficult customers as well as new business sales.  Joe’s sales targets were
over $1 billion annually.

Joe is experienced and knowledgeable in all aspects of sales and marketing.  His
principle areas of expertise are:

        Developing executive relationships
        Managing long-term sales cycles
        Negotiating win-win contracts
        Creating winning sales and marketing strategies
        Business analysis and planning
        Positioning value versus price

In addition to his wealth of sales and marketing experience Joe has a Bachelors and a
Masters degree in Education.  This combination of backgrounds makes Joe an excellent
communicator and uniquely positions him as a valuable asset for your business.  In
addition, he is well known in the healthcare technology industry and has contacts at
the highest levels in a number of health systems throughout the United States as well
as within the healthcare vendor community
.
SSCI
Santoro Sales and Consulting, Inc.